Chinese smartphone company Xiaomi has announced plans to channel $500 million into its Indian operations over the course of 2017, in an effort to reclaim lost ground in market share in the country.co-founder Lei Jun explained that after an initially positive reception the brand wants to bolster its presence in the country.

Co-founder Lei Jun explained in a recent interview that after an initially positive reception the brand wants to bolster its presence in the country. ‘As Xiaomi has started doing business in the country about two years back and has invested $500 million in these years. Xiaomi will invest another $500 million to expand its business in India over the next three to five years,’ he said.

Xiaomi is currently the second largest mobile phone manufacturer in India in terms of sales, generating $1 billion in revenue in 2016. The company is hoping to double this revenue over 2017 to $2 billion by launching new innovative strategies and taking ‘controlled risks.’

The Chinese tech giant has already invested in its Indian expansion, recently opening the doors of its second Indian manufacturing plant to keep up with increasing demand. Making the announcement on Twitter, Manu Jain, VP and Managing Director of Xiaomi India said that 95% of the company’s smartphones sold in India are currently produced within the country. With the new capacity, he added that Xiaomi is able to manufacture a smartphone every second during operational hours.

Résumé en français

Le constructeur de smartphones Xiaomi va investir 500 millions de dollars en Inde durant 2017.

Xiaomi est actuellement le second constructeur de téléphones mobiles en Inde avec 1 milliard de dollars de chiffre d’affaires en 2016.

95% des téléphones vendus en Inde par Xiaomi sont d’ores et déjà produits en Inde. L’entreprise vient d’ouvrir sa seconde usine en Inde de façon à accompagner la demande croissante sur ce marché.

Illustration en vidéo

Source de l’information

The Stack
Article: Xiaomi lines up $500 million for Indian investment.

Sujet et source de l’image

Sujet de l’image: Téléphones Xiaomi.
Source de l’image : Flickr – Maurizio Pesce.

Liens externes utiles

Site web de Xiaomi.
Page Wikipédia de Xiaomi.

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Auteur : Franck Frémont

Formation et coaching de chargés d'affaires, de responsables d'affaires et de responsables Export. Formation des équipes de vente des représentants locaux. Recrutement de profils vente et/ou techniques dans le domaine des projets industriels et d'infrastructure (et, plus particulièrement, des grands projets internationaux). Accompagnement ou management délégué des équipes de vente des grands projets industriels et d'infrastructure. Acquisition et/ou accompagnement de filiales et d'agents.

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